PC World (English)

Nothing in Norway has greater influence on IT purchases than PC World Norge. This is documented by leading independent media surveys such as MMI’s Technical Press Survey [Fagpresseundersøkelsen] and the National Survey [Riksundersøkelsen] (shown in graphs and tables in these pages).

PC World Norge is now Norway’s only IT publication designed for those who use IT solutions in a work context and are interested in the products and technology behind them. PC World Norge is targeted at people with a greater than average interest in PCs and PC-related technology, and it has been demonstrated that it is often these same people who have the authority to take decisions about companies’ IT equipment purchases.

Editorial profile
PC World Norge focuses editorially on supplying IT decision makers with the necessary information to select the right solutions, make better use of IT systems and keep up to date in this specialist world. No other medium invests so many resources in providing decision makers with vital test results and advice on selecting the right equipment. This is just as important for management as it is for IT departments and users and is why they regard PC World Norge as a useful and reliable source of information. It also assists companies and practitioners in the smarter use of IT for problem solving. As a result, it is well regarded and enjoys high levels of confidence among its readers.

Reader profile
PC World Norge regularly performs reader surveys in order to find out what its readers want. Others may guess; PC World Norge knows—and provides, making it the premier IT publication for Norwegian decision makers.

Reader surveys reveal that:
* 88% say PC World Norge’s advice influences their purchases
* 87% say PC World Norge is important to them as a supplier of technical information
* 67% have attended higher education

PC World Norge grows with its readers
PC World Norge has grown alongside developments in the market and among readers into being more solution-oriented and with increased focus on mobile solutions, which has enabled it to achieve a stronger profile and become Norway’s premier IT publication, not only for decision makers in companies and organizations but also for PC users wanting a specialist publication aimed at professional PC users.

Feedback from readers and advertisers confirms that this was the right direction, and PC World Norge is now an even more important tool for PC users and those responsible for decisions about IT. PC World Norge is more than just the one title: subscribers also receive special topic publications and 11 issues of PC World Digitalt Liv. Our Internet edition PCWorld.no carries daily news and advice on purchase of products, solutions and technology. Together, these constitute a unique package which makes PC World Norge the most complete product on the market for everyone wanting to keep up to date with IT solutions, products and technological developments.

PC World Norge
—your first choice of advertising medium
PC World Norge is the computer publication that provides best coverage, whether the target is those authorized to purchase computer products and IT solutions, those occupying IT management functions, IT managers/directors and network managers or managers in general. PC World Norge is also the computer publication with the best coverage of these target groups at the lowest price—in addition to a highly relevant editorial environment that attracts high levels of confidence and attention. Our reader surveys show that 82% of readers retain the publication for later use and that it is subsequently referred to several times and used as the basis for deciding what products and solutions should be purchased, thus prolonging the life of advertisements over a long period, especially when the customer occupies a position of purchasing authority.

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