IT Bransjen (English)

The only Norwegian channel publication for everyone working with IT sales, marketing and management in the distribution network.

IT-Bransjen is Norway’s only publication for and about the dealer and distribution network. It provides a wealth of useful material for managers,sales and marketing directors, sales personnel and others in this field that need information that enables them to create growth and increase earnings.IT-Bransjen is a very popular publication with over 34,000 readers, who constitute a large proportion of Norway’s decision makers in the IT field.

Editorial focus
The use of information technology is advancing daily aimed at cutting costs and creating a competitive advantage. IT changes have had dramatic effects throughout this field, one consequence of which is higher demands on dealers’ IT expertise and understanding of the business as a whole.

Dealers need to be able to visualize the needs of individual customers and know how to put together IT solutions that will have strategic value for each one.

At the same time, individual product sales are experiencing historically low margins and in order to remain competitive in sales of these products, more is required of dealers than ever before. IT-Bransjen focuses mainly on the area where technology and business development meet and how they affect and complement one another.

Our aim is to provide our capable readers with what they need to orientate themselves in the jungle of suppliers, distributors, products and solutions that are available. We disclose what lies behind the next upturn in the market so that readers can prepare themselves both tactically and strategically.

We describe the latest trends and business opportunities, analyze both new and established markets and provide information about the dealers, distributors and suppliers who are doing especially well (or badly) and those who are concentrating on or creating particular niche areas.

Responses to advertisements and supplements
• 81% consider the magazine’s content to be well laid out and find it easy to locate items.
• 97% of respondents express confidence in the magazine’s editorial content.
• 92% of readers describe the magazine as very useful.
• Almost 7 readers in 10 say they have used its advertisements for IT purchases.
• In response to survey questions, readers remembered 6 advertisers out of 8 on average.
• 70% of readers often or occasionally read the advertisements in the magazine or supplements.
• 56% of respondents want the magazine to contain information about offers and campaigns from manufacturers and distributors.

(Source: MMI Institute for Marketing & Media Reader Survey [Leserundersøkelse], June 2004)

Management, purchasing and sales
IT-Bransjen’s readers are employed mainly in management, purchasing and sales. Approximately 20% describe their position as general management, 11% as IT managers, 11% as consultants, 10% as sales staff and 10% as sales managers. In addition, a total of 29% hold other management positions, including departmental/marketing manager or purchasing, product or project manager.

Reaches every computer dealer in Norway
Through its collaboration with Norway’s leading IT distributors, IT-Bransjen reaches every dealer in the main distributors’ customer databases.

IT-Bransjen as an advertising medium
The advantage of IT-Bransjen as an advertising medium is that it is read by almost all the key players in this sales area and provides the market’s link between manufacturers, suppliers of proprietary products, OEMs, systems integrators, dealers and IT consultants. IT-Bransjen is the only communications channel that includes useful editorial information, marketing information, product information and sales information between the same covers. Not only does IT-Bransjen provide great market penetration and coverage, but the cost of reaching sales outlets by these means comes at a much more favorable price than any other marketing channel.

IT-Bransjen reaches every dealer in the major distributors’ customer databases.

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